Oddfellows

Corporate Express’ annual Product Expo showcases the latest and greatest products on offer from CE for the upcoming year, including new product lines and innovations. This year, Corporate Express chose sustainability as their Expo theme.

Our job was to bring that theme to life in an interesting and engaging way across all the relevant campaign elements, which included both the pre-Expo communications and the Expo signage itself. An important consideration was to ensure that the communications were free of green washing and customer guilt, which can often be associated with a green message.

The campaign idea demonstrates that sustainability can be easily achieved in all corners of the office, and even the smallest change can still make a difference.

All pieces created a strong visual impact whilst communicating the Expo theme

Corporate Express’ annual Product Expo showcases the latest and greatest products on offer from CE for the upcoming year, including new product lines and innovations. This year, Corporate Express chose sustainability as their Expo theme.

Toyota Means Business

Toyota Means Business is back and bigger than ever! A huge 3 month nationwide campaign is live across TV, web, press, radio, point-of-sale and more...

Toyota Means Business is Australia’s most comprehensive finance offer: 3.9% easy, flexible finance on over 45 models.

The campaign delivers a very clear message: the car you’ve always wanted is now more affordable.

Toyota Means Business is back and bigger than ever! A huge 3 month nationwide campaign is live across TV, web, press, radio, point-of-sale and more...

The launch of Hino’s all new 300 Series light duty truck in October was the first in a decade. As part of a global launch, Hino Australia wanted to utilise global assets where possible, whilst ensuring the campaign had local relevance and appeal.

At the same time, Hino also wanted to launch the new overall brand positioning ‘A better class of truck’ which was developed to elevate the brand above the competition.

The launch campaign, featuring the 4 class leading features of Safety, Performance, Efficiency and Comfort has been rolled out nationally via Press, Magazine, Outdoor supersites, Online banners, Radio and TV, as well as Dealer templates and Point of Sale material.

The launch of Hino’s all new 300 Series light duty truck in October was the first in a decade. As part of a global launch, Hino Australia wanted to utilise global assets where possible, whilst ensuring the campaign had local relevance and appeal.