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The launch of Hino’s all new 300 Series light duty truck in October was the first in a decade. As part of a global launch, Hino Australia wanted to utilise global assets where possible, whilst ensuring the campaign had local relevance and appeal.
At the same time, Hino also wanted to launch the new overall brand positioning ‘A better class of truck’ which was developed to elevate the brand above the competition.
The launch campaign, featuring the 4 class leading features of Safety, Performance, Efficiency and Comfort has been rolled out nationally via Press, Magazine, Outdoor supersites, Online banners, Radio and TV, as well as Dealer templates and Point of Sale material.
 The launch of Hino’s all new 300 Series light duty truck in October was the first in a decade. As part of a global launch, Hino Australia wanted to utilise global assets where possible, whilst ensuring the campaign had local relevance and appeal. |
