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THE GRUEN PLANET - THE ODD PITCH
THE ODD PITCH.
Oddfellows was recently invited to appear on ‘The Pitch’ for ABC’s Gruen Plant.
The show’s Pitch platform is to ‘sell the unsellable’.
Our topic of ‘Kevin Rudd has ousted Julia Gillard, and is once again Labor leader - now get him re-elected’, was challenging to say the least.
Rather than send this fun project straight to the creative department,
we took the odd approach of dividing the entire agency into two teams – with each to come up with one concept.
These two finalists were submitted to Gruen to choose the script for production.
Lo and behold (and just as you’d expect), our receptionist/junior producer came up with the winning concept!
The two teams combined to make the commercial under the outstanding direction and production expertise of Rotor studios and Speed of Sound.
Unfortunately, we were pipped by one vote on the night, but involving the whole agency in the exercise let everyone’s creative spirits shine.
Click here to view the spot (and the ALP know who to call next eleGRUEN PLANET - THE ODD PITCH.
Oddfellows was recently invited to appear on ‘The Pitch’ for ABC’s Gruen Plant.
The show’s Pitch platform is to ‘sell the unsellable’.
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